Doing Well by Doing Good
In the years ahead, successful companies will take the lead in tackling the most urgent development challenges of our time – everything from poverty and disease to climate change. The trick is to identify solutions that address such challenges in ways that are profitable and sustainable in the long run – and then scale them up.
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WASHINGTON, DC – Two years ago, Tesla CEO Elon Musk decided to open access to his company’s patents to anyone – a move that ran completely counter to traditional competitive behavior. Why would a company give away its hard-earned designs and technology to its rivals?