Making the Most of Gender-Lens Investing
Although investment in gender-diverse organizations, women-owned businesses, and companies catering to women’s preferences has grown substantially in recent years, it is still nowhere close to reaching its full potential. It is being held back by common misconceptions that fly in the face of a mounting body of evidence.
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NEW YORK – Over the past decade, gender-lens investing (GLI) has justifiably garnered interest among impact investors seeking to promote gender equality and women’s empowerment. But such strategies are about more than advancing a social good for its own sake. Investing in gender-diverse organizations, women-owned businesses, and companies catering to women’s preferences and needs has been shown to yield considerable financial returns.