Social media platforms are not only creating echo chambers, propagating falsehoods, and facilitating the circulation of extremist ideas. Previous media innovations, dating back at least to the printing press, did that, too, but none of them shook the very foundations of human communication and social interaction.
CAMBRIDGE – Not only are billions of people around the world glued to their mobile phones, but the information they consume has changed dramatically – and not for the better. On dominant social-media platforms like Facebook, researchers have documented that falsehoods spread faster and more widely than similar content that includes accurate information. Though users are not demanding misinformation, the algorithms that determine what people see tend to favor sensational, inaccurate, and misleading content, because that is what generates “engagement” and thus advertising revenue.
CAMBRIDGE – Not only are billions of people around the world glued to their mobile phones, but the information they consume has changed dramatically – and not for the better. On dominant social-media platforms like Facebook, researchers have documented that falsehoods spread faster and more widely than similar content that includes accurate information. Though users are not demanding misinformation, the algorithms that determine what people see tend to favor sensational, inaccurate, and misleading content, because that is what generates “engagement” and thus advertising revenue.