Those who lived in Moscow in the late 1990's frequently encountered odd - and mostly incomprehensible - billboards. The first such billboard showed a young woman's face, but no bar of soap or bottle of perfume. No brand name, either. A short line said simply "I love you." Who loved this woman and why did he want everyone to know of his passion? Rumors had it that one of Russia's richest men wanted to impress his sweetheart.
Those who lived in Moscow in the late 1990's frequently encountered odd - and mostly incomprehensible - billboards. The first such billboard showed a young woman's face, but no bar of soap or bottle of perfume. No brand name, either. A short line said simply "I love you." Who loved this woman and why did he want everyone to know of his passion? Rumors had it that one of Russia's richest men wanted to impress his sweetheart.