American Soft Power in the Age of Trump
Many in the current US administration argue that soft power does not matter much; countries cooperate out of self-interest. But this misses a crucial point: cooperation is a matter of degree, and the degree is affected by attraction or repulsion, not just weapons and sanctions.
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CAMBRIDGE – US President Donald Trump’s administration has shown little interest in public diplomacy. And yet public diplomacy – a government’s efforts to communicate directly with other countries’ publics – is one of the key instruments policymakers use to generate soft power, and the current information revolution makes such instruments more important than ever.