Helping Women Crack the “Export Code”
As the world commemorates this year's International Women's Day, there can be no doubt that significant progress has been made worldwide toward achieving gender parity. But until the barriers blocking women's access to global trade are removed, that goal will remain out of reach.
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NEW YORK – When I first met the Accra-based fashion designer Chiedza Makonnen in 2014, her sales beyond Ghana were minimal. Yet today, Makonnen’s brand, Afrodesiac Worldwide, is featured on the red carpets of Hollywood and the stages of the Essence Festival in New Orleans. Because Makonnen cracked the “export code,” her company has scaled up production, tripled its staff, and vastly expanded its media profile.