velasco125_Zheng HuansongXinhua via Getty Images_davos end of the west Zheng Huansong/Xinhua via Getty Images

Rebranding the West

As democracies from India to South Africa balk at being asked to join the coalition confronting Russia over its invasion of Ukraine, it has become clear that the idea of a Western bloc is failing to attract many otherwise like-minded countries. It is therefore time to abandon the concept of “the West.”

LONDON – The following confidential memo from a top consultancy to a well-known Western leader has found its way into our hands:

https://prosyn.org/kbhOtGA