The Suzuki Alliance
The strategic interests of India and Japan are almost perfectly aligned, and each shares a desire to stabilize and preserve Asia’s balance of power. So it is no surprise that Japan is pushing to develop closer economic and strategic ties – an effort pioneered by key Japanese companies, particularly Suzuki.
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TOKYO – The name “Suzuki” is the most popular surname in Japan and the brand name of the most popular car in India. Suzuki has a market share of 55.6% in the compact and mid-size car market in India, whose middle class, car purchasing public, accounts for 200-300 million of the country’s 1.15 billion people.