Building a company is a lot harder than having a good idea, for it requires attracting people and organizing them to work together. That fact is lost on too many Internet "entrepreneurs" nowadays, who sell themselves to Google, Facebook, and other large firms before they have created real companies.
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NEW YORK – Last month I was in Kyiv, speaking at a conference focused on entrepreneurs. I wanted to give a talk that would be of general interest but also concrete. So I started with one of my favorite parables.