BARCELONA: Espańa va bien (Spain is doing well). That phrase is on everyone’s tongue nowadays. So it should be. Spain has not boomed nor felt as self-confident since its Age of Discovery. Instead of sending out swashbuckling conquistadors, however, Spanish companies are exploring the world in search of new opportunities. From BSCH and BBVA in banking, Repsol-YPF, Endesa, Iberdrola in energy, and Telefónica in telecoms, Spanish companies have boldly displaced US firms as prime investors in Latin America. All this activity has put Madrid back on the map, not only as a force in the global marketplace but in diplomacy too.
BARCELONA: Espańa va bien (Spain is doing well). That phrase is on everyone’s tongue nowadays. So it should be. Spain has not boomed nor felt as self-confident since its Age of Discovery. Instead of sending out swashbuckling conquistadors, however, Spanish companies are exploring the world in search of new opportunities. From BSCH and BBVA in banking, Repsol-YPF, Endesa, Iberdrola in energy, and Telefónica in telecoms, Spanish companies have boldly displaced US firms as prime investors in Latin America. All this activity has put Madrid back on the map, not only as a force in the global marketplace but in diplomacy too.