Paying (for) Attention
It is fashionable nowadays to talk about personal attention as a commodity or even a currency. But attention is neither: it can be bought and sold, to some extent, but it cannot be traded to third parties, and it is not entirely fungible.
https://prosyn.org/Vj3YGHn
ZURICH – It is fashionable nowadays to talk about personal attention as a commodity or even a currency. Many companies are looking for ways to automate the act of “paying attention” to individual customers on a grand scale, even as many of them also confuse attention with intention (to buy). Indeed, “attention” is becoming more interesting now that the Internet makes it easier to measure it.