Networked Leaders
Former President George W. Bush called himself “the decider,” but leadership today - in business no less than in politics - is more collaborative and integrative than that implies. By contrast, Barack Obama understands the networked dimension of leadership and the importance of the soft power of attraction, continuing to use the Internet to reach out to citizens.
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CAMBRIDGE – In an environment of mobile phones, computers, and Web sites such as MySpace, Facebook, and LinkedIn, it is commonplace to say that we live in a networked world. But different networks provide new forms of power, and require different styles of leadership. Barack Obama understands this; indeed, it helped to secure his victory.