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India’s Cult of Modi

The recent Indian election will be a case study in how to upend the conventional assumption of electoral politics that an incumbent is judged on his record of performance against his own promises. Prime Minister Narendra Modi fulfilled none of his, so why did voters reward him with a landslide victory?

NEW DELHI – In 2014, Indian Prime Minister Narendra Modi came to power at the helm of the Bharatiya Janata Party (BJP) after articulating a vision of a revived India, a manufacturing giant with high-tech capabilities which could meet the rising aspirations of a growing young population. Modi promised voters that his administration would be an era of “achhe din” (good times), marked by “minimum government, maximum governance,” inclusive development (“sab ka saath sab ka vikas”), high employment, and rising economic growth and prosperity. Voters believed him in droves.

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