Giving with the Heart and the Head
The world’s most effective charities do much more good, per dollar spent, than typical charities, but they often lack the emotional pull that motivates donors to give. Psychological research points to a possible solution.
https://prosyn.org/21AoDfS
MELBOURNE/CAMBRIDGE – Worldwide, people donate hundreds of billions of dollars to charity. In the United States alone, charitable donations amounted to about $450 billion last year. As 2020 draws to a close, perhaps you or members of your family are considering giving to charity. But there are, literally, millions of charities. Which should you choose?