Two young girls seen taking selfies during the feminist demonstration Paco Freire/SOPA Images/LightRocket via Getty Images

Liberal Totalitarianism

It used to be an axiom of liberalism that freedom meant inalienable self-ownership. But liberal individualism seems to have been defeated by a totalitarianism that grew out of its own success at legitimizing the encroachment of branding and commodification into our personal space.

LISBON – It used to be an axiom of liberalism that freedom meant inalienable self-ownership. You were your own property. You could lease yourself to an employer for a limited period, and for a mutually agreed price, but your property rights over yourself could not be bought or sold. Over the past two centuries, this liberal individualist perspective legitimized capitalism as a “natural” system populated by free agents.

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