The specter of ``Americanization'' haunts the world. Its consequences are demonized everywhere, sometimes going as far as to draw on the metaphor of a (need I say American) science-fiction movie entitled Invasion of the Body Snatchers, within which hostile aliens imperceptibly take control of our bodies and our minds. But hyperbolic rhetoric about invasions misses the complexity of the cultural change taking place all around us.
The specter of ``Americanization'' haunts the world. Its consequences are demonized everywhere, sometimes going as far as to draw on the metaphor of a (need I say American) science-fiction movie entitled Invasion of the Body Snatchers, within which hostile aliens imperceptibly take control of our bodies and our minds. But hyperbolic rhetoric about invasions misses the complexity of the cultural change taking place all around us.