Inside Africa’s Consumer Revolution
Nowadays, Africa’s economic potential – and the business opportunities that go with it – is widely acknowledged. But, for many companies entering Africa or seeking to expand there from a local base, the challenge now is to obtain a better understanding of the market and its consumers.
https://prosyn.org/3ieyeSX
JOHANNESBURG – Nowadays, Africa’s economic potential – and the business opportunities that go with it – is widely acknowledged. Poverty and unemployment are still more widespread than in other emerging markets, but accelerating growth since 2000 has made Africa the world’s second-fastest-growing region (after emerging Asia and equal to the Middle East).