News reporters with cameras Will Russell/Getty Images

Making Journalism Great Again

So long as social media companies optimize for advertising revenue, their algorithms will tend to reward the extremes, and reputable news organizations will waste valuable resources battling disinformation. A better approach would be to make news less boring.

OXFORD – In the debate over the future of journalism, “fake news” has taken center stage, with storylines featuring a ranting American president, Russian communication “bots,” and betrayal and subterfuge competing for public attention. But in an era of diminishing profits and shrinking audiences, is fake news really the biggest threat that traditional media face?

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