When Facebook’s founder and his wife announced plans to devote some $45 billion in Facebook shares toward making the world a better place, some critics wrote off the move as a public-relations ploy. In fact, their strategy is exactly in sync with the most promising trends in modern altruism.
BERKELEY – When Facebook’s founder, Mark Zuckerberg, and his wife, Priscilla Chan, recently announced their plan to devote some $45 billion in Facebook shares toward making the world a better place, some critics wrote off the move as a public-relations ploy. They noted that Chan and Zuckerberg were not putting their shares in a charitable foundation, but rather into an investment company that can allocate funds however it chooses – and that it can choose for-profit investments.
BERKELEY – When Facebook’s founder, Mark Zuckerberg, and his wife, Priscilla Chan, recently announced their plan to devote some $45 billion in Facebook shares toward making the world a better place, some critics wrote off the move as a public-relations ploy. They noted that Chan and Zuckerberg were not putting their shares in a charitable foundation, but rather into an investment company that can allocate funds however it chooses – and that it can choose for-profit investments.