Are Traditional Multinationals Ready for Emerging Markets?
Emerging markets may be subject to political uncertainty and volatile commodity prices, but they also happen to be among the fastest-growing economies in the world. An explosion in consumer spending will soon offer massive opportunities to companies that can learn to navigate this uniquely challenging business environment.
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WASHINGTON, DC – Since 2010, economic growth in low- and middle-income countries has been two to three times faster than in high-income countries. The ten economies with the highest projected growth rates for the next four years are all in Africa or Southeast Asia. In the coming years, emerging markets in Africa, Asia, and Latin America will also account for the lion’s shareof global population growth, as well as an unprecedented expansion of the middle class.