Many companies believe that donating a tiny percentage of their profits to charities or promoting efforts to reduce greenhouse-gas emissions is good for the bottom line. In fact, giving away 100% of a company’s profits can be even better for business.
PRINCETON – It seems counterintuitive, but in a capitalist economy, doing the most good can provide a competitive edge. I am not referring to businesses that donate a tiny percentage of their profits to charities or tell you that they are reducing greenhouse-gas emissions. I am talking about businesses that donate 100% of their profits – or close to it – to effective charities that do a lot of good.
PRINCETON – It seems counterintuitive, but in a capitalist economy, doing the most good can provide a competitive edge. I am not referring to businesses that donate a tiny percentage of their profits to charities or tell you that they are reducing greenhouse-gas emissions. I am talking about businesses that donate 100% of their profits – or close to it – to effective charities that do a lot of good.