The Looming Death of Homo Economicus

The world seems to be on the verge of another “great transformation," which will fundamentally redefine the nature of our economic and social relationships. But mainstream economics – which assumes that people are self-interested, fully rational economic actors – fails to recognize the social half of the equation.

KIEL – The world seems to be on the verge of another “great transformation,” with changes far more profound than news-grabbing economic or geopolitical headlines about Asia’s economic rise or the fires in the Middle East. The coming changes will fundamentally redefine the nature of our economic interactions – and the social dynamics that underlie them.

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