Building Vaccine Trust While Managing Risk
How risks associated with some COVID-19 vaccines are managed, communicated, and – most important – perceived will be crucial to sustaining public confidence in immunization drives. People’s trust in policymakers, experts, and institutions will be as important as trust in the vaccines themselves.
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LONDON – Hugging your parents. Meeting your grandchild for the first time. Laughing with friends – in person! COVID-19 vaccines promise to bring us closer to our loved ones and enjoy the sort of moments we have missed over the past 14 months. The delight of those already immunized is clear: on social media, people are self-documenting and sharing their vaccination moment with the message “I’m protected!”