Advertising’s New Age
Advertising must change from sending “messages” to passive consumers to sponsorship, product placement and, conversations with active consumers. As it does, the traditional skills of advertising will give way to those of public relations.
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MENLO PARK, CALIFORNIA – Advertising is of interest to everyone, not just marketers. After all, it’s advertising that pays for much of the content that many of us see (including this newspaper). But it also tells us about new products and spurs companies to improve their products and services. Of course, there’s good advertising and bad advertising (and good and bad products).