The Biology of Luxury
Just as some birds' brightly colored plumage signals strength and fitness, luxury goods can provide a competitive advantage by relaying a message of economic health. Likewise, rising luxury-goods sales may indicate a brighter economic future for a country, making it a good bet for investors.
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PARIS – Despite the global economic crisis, sales of luxury goods are surging worldwide. Why? While marketing has contributed to the rise, the luxury market’s robust growth is actually rooted in biology.