The Efficient Networker
Can introductions be efficient yet not transactional? The trick is not just to find the right person to target, as social networks like LinkedIn and search tools do, but to enlist allies and manage a campaign to achieve a specific goal with that person.
https://prosyn.org/m6aWaem
NEW YORK – Long ago, I used to run a conference called PC Forum. People would say to me, “If only I could sit next to Bill Gates....” Just last week, a friend pulled me aside at a conference to ask for advice. “What’s the best way to make conferences more efficient for meeting people?” he asked. “Just like marketing, it seems it’s only about 50% effective.”