Exceptions Become the Rule
With the advent of "big data," we now can look at massive amounts of information and make reasonably accurate predictions about many things, like traffic flows or a new drug's effectiveness. But now we can also do “small data,” enabling us to treat many things like individuals.
https://prosyn.org/LqeIlc4
NEW YORK – Long ago, I worked as an analyst on Wall Street. The first company that I analyzed was Federal Express, which at the time had not yet shipped its first package.