Trick or Treat?

A new way of thinking about individual choice has taken the political landscape by storm, because it holds out the promise of "nudging" rather than coercing people into making optimal decisions, like enrolling in pension plans. But is tricking people into making choices that they otherwise wouldn't make really any better than forcing them to do so?

OXFORD – A new way of thinking about individual choice has taken the political landscape by storm.  America’s new president Barack Obama and the leader of the British Conservatives, David Cameron (just to drop a couple of names) have shown an interest in it. Its intellectual and academic pedigree is impeccable. It is said to be effective, evidence-based, and cheap to implement. Most of all, it stakes a claim to a degree of philosophical coherence of which the various “third ways” of the last decade could only dream.

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