Caveat Sender!

Why should we be burdened when others send us e-mail and messages or requests from social networks? There is another way, and it shifts some of the burden back where it belongs: the sender figures out what matters, and puts money behind that choice.

NEW YORK – How many e-mails do you have in your inbox? In general, each one represents a task – something to read, a query to answer, a meeting to schedule, a bill to pay, a request to fulfill or deny, even a friend’s post to like. Also on your to-do list: Facebook messages, LinkedIn requests, and Twitter direct messages. Whether it’s a social-network message or old-school e-mail, all are items to handle – and all placed there by other people.

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