The Profitability of Trust
Though the effects of the most devastating financial crisis in decades have begun to fade, debate about companies' priorities – whether they should put profits or the common good first – is far from over. But the real conflict is not between profit maximization and social responsibility; it is between short- and long-term thinking.
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GENEVA – The effects of the most devastating financial crisis in decades have begun to fade. But debate about the fundamentals of the global economy is far from over. Indeed, there has been a new wave of heated discussion about whether companies should put profits or the common good first.