The world is flat! So says the columnist Thomas Friedman, who chose that provocative title for his bestselling book to awaken people to the dramatic effects that technology is having on the world economy. Distance is shrinking. Geographical barriers no longer provide easy protection. Manufacturing workers and high-tech professionals alike in Europe and America are being challenged by global competition. Western consumers who call a local company are likely to speak to someone in India.
The world is flat! So says the columnist Thomas Friedman, who chose that provocative title for his bestselling book to awaken people to the dramatic effects that technology is having on the world economy. Distance is shrinking. Geographical barriers no longer provide easy protection. Manufacturing workers and high-tech professionals alike in Europe and America are being challenged by global competition. Western consumers who call a local company are likely to speak to someone in India.