Winning the Transatlantic Trade Challenge

US President Barack Obama’s announcement that negotiations will begin on a comprehensive “Transatlantic Trade and Investment Partnership” has generated excitement on both sides of the Atlantic. But, to prevent negotiations from stalling over sensitive topics, key political actors should first convene to resolve core differences.

MADRID – US President Barack Obama’s announcement that negotiations will begin on a comprehensive “Transatlantic Trade and Investment Partnership” has generated excitement on both sides of the Atlantic. After a restless month in which it appeared that momentum for talks had dissipated, the announcement has renewed hope that a transformative agreement between the United States and the European Union can be reached.

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