With the World Cup tournament set to begin in Brazil next month, it is tempting to seek greater social, political, or economic meaning in football. But today's activists should bear in mind that it is just a game – beautiful, escapist entertainment, but a game nonetheless.
BUENOS AIRES – The eyes of the world, and especially those of South America, will be on Brazil when it stages the World Cup in June and July. Even weeks before the event, soccer stories have been dominating the media, and not just in the sports pages. Advertisers cannot get enough of it; companies are altering production lines to cater to it; and politicians are postponing all but their most essential meetings until after the final.
BUENOS AIRES – The eyes of the world, and especially those of South America, will be on Brazil when it stages the World Cup in June and July. Even weeks before the event, soccer stories have been dominating the media, and not just in the sports pages. Advertisers cannot get enough of it; companies are altering production lines to cater to it; and politicians are postponing all but their most essential meetings until after the final.