Daring Europe to Innovate

It has become a truism to say that innovation plays a crucial role in creating sustainable economic growth. Yet, policymakers, particularly in the EU, continue to place obstacles in the way of those best positioned to invent new products, services, or ways of doing business.

LUDWIGSHAFEN, GERMANY – Innovation plays a crucial role in creating sustainable economic growth. Yet we continue to see, particularly in the European Union, obstacles being placed in the way of those best positioned to invent new products, services, or ways of doing business. At the heart of the issue appears to be the fear of risk. But investors, managers, and entrepreneurs must take risks if their ideas stand any chance of achieving commercial success.

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