Women on the Verge of an Economic Breakthrough
Women entrepreneurs in developing countries face special challenges starting companies and expanding them into firms with growth potential. But equality for women can create economic opportunities and boost efficiency and productivity, as can be seen in developing countries that have embraced gender-parity reforms.
HELSINKI – In 2010, two Kenyan women, Jamila Abbas and Susan Oguya, were angered by newspaper reports about middlemen exploiting small farmers. In response, the two IT professionals launched M-Farm, a company that sends farmers real-time crop prices and market information via SMS, connecting them directly with food exporters and cutting out the middlemen. Now, less than two years later, M-Farm reaches more than 2,000 farmers in Kenya, including many female smallholders, and has won several international awards.
HELSINKI – In 2010, two Kenyan women, Jamila Abbas and Susan Oguya, were angered by newspaper reports about middlemen exploiting small farmers. In response, the two IT professionals launched M-Farm, a company that sends farmers real-time crop prices and market information via SMS, connecting them directly with food exporters and cutting out the middlemen. Now, less than two years later, M-Farm reaches more than 2,000 farmers in Kenya, including many female smallholders, and has won several international awards.