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Turning Privacy “Threats” Into Opportunities

Most companies regard online privacy warily, seeing only expensive disclosure requirements, constraints on their ability to collect information about their customers, and a potential source of legal liabilities. But companies should be turning personal data into an asset by giving it back to their customers in an enhanced form.

NEW YORK – It is a well-known – though questionable – truth in the online community that consumers won’t pay for privacy. Accordingly, most companies regard the entire issue warily, seeing only expensive disclosure requirements, constraints on their ability to collect information about their customers, and a potential source of legal liabilities.

https://prosyn.org/F9SjwyS