Airlines and hotels have long used points and rewards to motivate their customers. Now a new crop of companies wants to do the same thing for health care.
NEW YORK – For those of you who have seen the (American) movie “Up in the Air,” think of the scene where George Clooney meets Vera Farmiga. He’s an outsourced human-resources executive who flies around the country firing people on behalf of timid managers; she’s a counterpart female road warrior. Their courtship ritual revolves around loyalty cards: he pulls out his American Airlines Executive Platinum card; she matches. Next, his Diamond VIP Hilton HHonors card; she calmly slaps hers on the rickety table where they are sharing drinks.
NEW YORK – For those of you who have seen the (American) movie “Up in the Air,” think of the scene where George Clooney meets Vera Farmiga. He’s an outsourced human-resources executive who flies around the country firing people on behalf of timid managers; she’s a counterpart female road warrior. Their courtship ritual revolves around loyalty cards: he pulls out his American Airlines Executive Platinum card; she matches. Next, his Diamond VIP Hilton HHonors card; she calmly slaps hers on the rickety table where they are sharing drinks.