The Future of Internet Search
Even as the online world has turned its attention from searching to social networking, Internet search is beginning to get interesting again. When people search, they aren't just looking for information; they mostly want to find something in order to do something - an imperative that first Bing, and now Google, have begun working hard to satisfy.
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NEW YORK – Imagine that Googling an address gave you a list of the closest buildings, ranked by distance. Not exactly what you were looking for, most likely. But that is pretty close to what we still accept for most Internet searches. You don't get what you actually want to finish your task; you get a list of pages that might lead you to it.